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Neil Asher's Articles in Marketing

  • Bring Value To Your Info Marketing With Frameworks
    A key skill that separates entrepreneurs from the rank and file is their ability to organize ideas into products. So many times I hear people say, I want to start an online business, but I’m not sure how to create something to sell. How do I make a really high-value information product?”
  • Positioning Your Information Products For Success
    Those of us involved in information marketing often like to think we are different from traditional marketers. But we can still learn a lot from the experiences of retail advertisers, especially the giants who paved the way in the last century.
  • Keys To Conversion – Move The Free-Line
    I have mentioned the importance of conversion before. It is one of the three pillars that will support your info marketing business. If you want to make money online, you need to ask people to take action; they don’t just do it all on their own.

    There are many ways to get to conversion. Having a visible and direct Call to Action is one of them. Another one that I recommend that you use is what we call a piece of free-line content.
  • Surf’s Up for Sea Change in Information Marketing
    All the rumors you’ve heard are true. You can make tons of money online by publishing and selling information products. If you have and apply the right knowledge, you could be earning up to $24,000 for a single sale.

    First off, let’s get our terms straight. What is an information product? Is it a book? Is it a video? What do I mean by that term?

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