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Pat Wiklund's Articles in Business

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Of Course You Can Develop Products Virtually every One-Person Business owner I've worked with has both products and services. Some of them just don't realize what they have. Don't let thinking you only provide a service, don't have products, or don’t know how to get started, slow you down. Time to learn from OPE (other people's experiences). Market With Every E-mail You Send Learn how to use signature files to market your small business with every e-mail you send. The best way to market yourself with every e-mail you send is to have your own e-mail address at your own domain name, but if you don't have your own domain, using signature files will get you noticed and make you memorable! One Product / Service / Client Does NOT Make a Business One service, one big client, one product, does not make a one-person business that can thrive. And, it can get you in hot water if your one client with your one product or service is corporate: you start to look too much like an employee to keep the IRS happy. Develop Your Ops Manual Your Operations Manual is a crucial tool in your Internal Management tool kit. It contains all the information you need to run your business day-by-day, face crises calmly, and lets you to back fill in a hurry. Budget is not a Four-Letter Word Your budget, your financial records, and record keeping systems, lets you decide how to best leverage your strengths, knowledge, and skills to increase the income and profitability of your professional services business. Sell The Sizzle Not The Steak Most of our prospects don't really care what we do, where we got our training or degrees, or what tools we use. Selling is not about us….but about the prospect! Get Your Systems In Place Now! The myth of automation says computers will solve all our problems. Not so! If we don't have good systems before we automate, we'll have terrible ones, unworkable systems, after we try to put them on a computer.

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