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Philip Yaffe's Articles in Article Writing

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  • How to Apply the Three Acid Tests of Persuasive Writing
    "If you don't know what you are looking for, you are unlikely to find it, even if it's right in front of your nose." -- Anon. The three "acid tests" of persuasive writing tell you exactly what to look for when writing and editing your own texts, or when evaluating and approving those of others.
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