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Philip Yaffe's Articles in Corporate

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  • How to write a corporate image brochure people will truly want to read
    Writing a corporate image brochure is truly a study in futility. Two things are certain about these expensive, glossy booklets: 1) almost all companies of any size feel compelled to produce them; 2) virtually no one ever reads them. But it doesn't have to be this way. Applying the "expository writing attitude" can lead to corporate brochures that people not only read, but actuallyrecommend to friends and colleagues.
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