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Philip Yaffe's Articles in Writing

  • Don't Let Good Grammar Spoil Good Writing
    Good grammar is fundamental to good writing, right? Wrong. However, years of experience working with people who use English as a second or third language have demonstrated that focusing too much on grammar can actually be detrimental to good writing. It's a question of priorities.
  • Stop Writing Press Releases. Start Writing News Releases.
    Journalists hate “press releases” and love “news releases”. Although most people use these terms interchangeably, there is a significant difference. Understanding this difference can dramatically increase the publication rate of your press information. This article describes the two fundamental aspects of a news release to ensure your media success.
  • How to Improve Your Writing by Standing on Your Head
    Newspapers provide the best examples of clear, concise writing you can find anywhere; otherwise people wouldn’t read them. Journalists not only write superbly well, they do so extremely rapidly. Learning how they work their “daily miracles” can help you write better at your more leisurely pace.

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