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Internet Business is For Self-Starters Some types of Internet business require a lot more time, energy and effort than others. Typically, these are the models that carry the biggest payoffs. No matter what online business model is chosen, a certain level of proactive independence is required for real success. You must be a self-starter. You can't sit around waiting to be told what needs to be done, you must proactively identify what needs to be done and do it. You Must Motivate Your Downline to Succeed There are a few things you can do to effectively motivate your downline. After you've employed the basics that are listed below, you'll have to take stock of your people and figure out what can specifically inspire each of your key players beyond the scope of general motivation and leadership.