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Robert Howard's Articles in Customer Service

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Hi, How May I Offend You Today? As an American consumer, chances are that you have been offended in some way by a company this year. It hasn't always been that way. Before the current era of mass-everything, there was a real connection between proprietor and customer: a connection that continues to be the envy of most businesses today. Loyalty Shouldn't Be Your Customer's Problem As loyalty programs have expanded throughout businesses everywhere, a typical customer can be overwhelmed with tokens, loyalty cards, coupons, and key fobs. It shouldn't be that way; loyalty shouldn't be your customer's problem. Instead, companies should look for ways to make loyalty programs as convenient and transparent as possible to the customer.