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Sandra P. Martini's Articles in Business

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  • Are You Special or Just Another...?
    When most of us get into business, we look around at what everyone else in our industry is doing. If we're a bookkeeper, we look around at other bookkeepers. If we're a life coach, we look around at other life coaches. If we're a financial planner, we look around at other financial planners. If we're a virtual assistant, we look around at other virtual assistants. And then we do what they do.
  • The 3 Biggest Pricing Mistakes and How To Avoid Them
    I was recently on a forum where several "time for money" service professionals and business owners were discussing their "rates". I immediately noticed that these smart, savvy business owners were falling into some pricing myth traps.
  • How to Develop a Professional Image
    In this day of technology and the dreaded recordings, insuring that you maintain a professional image is crucial to business success.
  • What EXACTLY are "processes and systems"?
    Creating processes and systems is all about setting things up so your business can pretty much run on its own.
  • Common Courtesy as a Client Magnet
    I recently needed to contact a vendor regarding a delivery question. Without naming names, I can tell you that the vendor is a small business and I do a not-insignificant amount of business with them.
  • 3 Reasons Your Prospects Aren't Buying From You
    Despite what all the "instant gurus" may tell you about how you can generate millions of dollars of sales simply by purchasing their program and doing X, the reality is there's a system to building your business - whether online or offline.
  • Where are You in the Hierarchy?
    There is what I call a "Hierarchy of Connection" - the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you - think of this as the "know, like and trust" factor you hear so much about.
  • How Do You Know It's Time to Fire a Client?
    As a business owner, you're no longer sitting in your too-small cubicle waiting to be called to HR for yet another downsizing in yet another company. No more being told when you can take lunch, make a personal call or, heavens forbid, go to the bathroom. Owning your own business comes with lots of perks. One of them that is frequently overlooked however is that you now have the ability to fire a client.
  • Proven Time Management & Productivity Techniques for Entrepreneurs -- Part II
    The following techniques work incredibly well for me. You should read and adapt them for your own personality and work style. Techniques 1 and 2 were in last week’s article and can be found at Proven Productivity and Time Management Techniques for Entrepreneurs – Part I.
  • Proven Time Management & Productivity Techniques for Entrepreneurs
    My friends are always amazed at how much I accomplish and frequently ask "How do you get so much done?". I normally just shrug it off, but the question has been coming so much lately that I decided to share my top productivity techniques. My top two are included here and the remainder will come in next week's article.
  • How to Develop a Professional Image -- Even If You Work Virtually
    In this day of technology and the dreaded recordings, insuring that you maintain a professional image is crucial to business success. How you come across on the phone, through your website, on a plane or at a networking event directly impacts how others (read "potential clients") perceive you and your business. Especially if you ARE your business.
  • Do You 'Make a Sale' or 'Provide an Experience'?
    You ordered a glass of wine and two bottles of water. The bill came to US $40. Are you shocked? Horrified? I smiled. Why did I smile rather than cringe? It was the "experience". I was immediately brought back to the people, the chatting, the smells, the feel of the warm sun on a winter's day, the sound of the Fountain of Four Rivers -- all of it, generated off a receipt for wine and bottled water.
  • December 31, 2007: Where Will Your Business Be?
    You create your list, you write your plan, you dream your dreams and, before you know it, another year has passed and you're no closer to achieving them. Are you thinking "been there, done that"? If so, I'd like you to repeat after me...
  • New Year's Resolutions, "The Word" and a Small Business Retreat
    Do you spend so much time working IN your business that you never work ON your business? The corporate world knows the value of taking time out to assess what is going right, what is going wrong and what just plain isn’t going anywhere. It is critical to take time out to plan for the upcoming time period, be it a year, or even a long-term goal. Otherwise, how can you get where you want to be if you don’t know where that is?
  • 3 Simple Steps to Insure Your Clients Pay You
    You’ve done the marketing, you’ve filled your funnel and the phone starts ringing – you’ve got a new client! Now what? Whether you are a consultant, coach, virtual assistant or other type of service provider, it’s important to insure you start off your client relationship properly.
  • What To Do When Clients Don't Pay -- 6 Strategies to Get Your Money
    You love the people, you’re really enjoying the work, things are going great. Everything proceeds along smoothly for several months until that fateful month where you submit a large invoice and payment isn’t immediate. “No problem” you think. “Things are a little tight. It will be paid a little late.” What are your options when a client doesn’t – or can’t – pay you?
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