ABC Article Directory banner displaying blue butterfly logo. Click to go directly to the main Homepage

Sandra P. Martini's Articles

Display Category|Title|Newest|Oldest
  • Where are You in the Hierarchy?
    There is what I call a "Hierarchy of Connection" - the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you - think of this as the "know, like and trust" factor you hear so much about.
  • What To Do When Clients Don't Pay -- 6 Strategies to Get Your Money
    You love the people, you’re really enjoying the work, things are going great. Everything proceeds along smoothly for several months until that fateful month where you submit a large invoice and payment isn’t immediate. “No problem” you think. “Things are a little tight. It will be paid a little late.” What are your options when a client doesn’t – or can’t – pay you?
  • What is a Blog and how can one help your small business?
    To put it simply, a blog is an online journal and can be about any topic that you want to write on: from marketing to gardening to weight loss to new business techniques. In the business world, blogs are a great way to market your business by generating traffic to your website.
  • What Exactly IS The "Law of Attraction"?
    With all the publicity surrounding "The Secret", it's no wonder readers want to know more about the "Law of Attraction". Read on to learn more about the Law of Attraction and how you can use it to create the life of your dreams!
  • What EXACTLY are "processes and systems"?
    Creating processes and systems is all about setting things up so your business can pretty much run on its own.
  • What Do You Do When It All Goes Wrong?
    Sometimes problems are just problems and not "opportunities". Sometimes lemons make bad lemonade. And not all clouds have a silver lining. When everything goes wrong, try one (or all) of the techniques, accept it and move on knowing that things will get better!
  • The Power of a Press Release
    Did you recently publish a book? Land a great client? Expand in some way? If so, it's time to send out a press release! Press releases were originally designed as a communication tool between PR staff /public relations firms and the media.
  • The 3 Biggest Pricing Mistakes and How To Avoid Them
    I was recently on a forum where several "time for money" service professionals and business owners were discussing their "rates". I immediately noticed that these smart, savvy business owners were falling into some pricing myth traps.
  • Strong Boundaries: The Cornerstone of Every Profitable Business
    When was the last time a client called your cell phone after hours or sent you an email at 8pm and expected an answer by 9pm or didn't pay you per your agreement? Or a vendor or coach took a week to answer an email?
  • Proven Time Management & Productivity Techniques for Entrepreneurs -- Part II
    The following techniques work incredibly well for me. You should read and adapt them for your own personality and work style. Techniques 1 and 2 were in last week’s article and can be found at Proven Productivity and Time Management Techniques for Entrepreneurs – Part I.
  • Proven Time Management & Productivity Techniques for Entrepreneurs
    My friends are always amazed at how much I accomplish and frequently ask "How do you get so much done?". I normally just shrug it off, but the question has been coming so much lately that I decided to share my top productivity techniques. My top two are included here and the remainder will come in next week's article.
  • Podcasting: What is it and how can it help your small business?
    Our world has gotten increasingly "grab and go" and podcasting allows the customer/client to subscribe to a podcaster (read "entrepreneur") that he likes and automatically get all the latest information from that person via audio files which he can listen to in his car, take to the gym, listen to on a plane, take on a walk. . .you get the idea. As such, it makes sense for the small business owner to jump on the podcasting bandwagon.
  • New Year's Resolutions, "The Word" and a Small Business Retreat
    Do you spend so much time working IN your business that you never work ON your business? The corporate world knows the value of taking time out to assess what is going right, what is going wrong and what just plain isn’t going anywhere. It is critical to take time out to plan for the upcoming time period, be it a year, or even a long-term goal. Otherwise, how can you get where you want to be if you don’t know where that is?
  • Is Your Website Doing Its Job?
    In marketing your business these days, one of the most important "conversations" you will ever have with prospective clients happens without you even being present. It's the home page of your website. Is your website doing its job?
  • How to Develop a Professional Image -- Even If You Work Virtually
    In this day of technology and the dreaded recordings, insuring that you maintain a professional image is crucial to business success. How you come across on the phone, through your website, on a plane or at a networking event directly impacts how others (read "potential clients") perceive you and your business. Especially if you ARE your business.
  • How to Develop a Professional Image
    In this day of technology and the dreaded recordings, insuring that you maintain a professional image is crucial to business success.
  • How Do You Know It's Time to Fire a Client?
    As a business owner, you're no longer sitting in your too-small cubicle waiting to be called to HR for yet another downsizing in yet another company. No more being told when you can take lunch, make a personal call or, heavens forbid, go to the bathroom. Owning your own business comes with lots of perks. One of them that is frequently overlooked however is that you now have the ability to fire a client.
  • How Different Personalities Deal With Change
    The most successful entrepreneurs not only embrace change, they actively seek it out knowing that greater fulfillment, greater success and greater profits come with constant adaptation to the market.
  • Email Marketing: A Simple, Free and Overlooked Way to Market Your Business
    There’s a limited amount of real estate in every email that you send. How you use it determines, in part, how effective your emails are and how well you are marketing yourself. Given how often emails are forwarded around, a well-crafted email signature can get you calls/emails from prospects you never knew even existed, new ezine subscribers and, in the best cases, a new client – this is a great return on free marketing.
  • Do You 'Make a Sale' or 'Provide an Experience'?
    You ordered a glass of wine and two bottles of water. The bill came to US $40. Are you shocked? Horrified? I smiled. Why did I smile rather than cringe? It was the "experience". I was immediately brought back to the people, the chatting, the smells, the feel of the warm sun on a winter's day, the sound of the Fountain of Four Rivers -- all of it, generated off a receipt for wine and bottled water.
  • December 31, 2007: Where Will Your Business Be?
    You create your list, you write your plan, you dream your dreams and, before you know it, another year has passed and you're no closer to achieving them. Are you thinking "been there, done that"? If so, I'd like you to repeat after me...
  • Common Courtesy as a Client Magnet
    I recently needed to contact a vendor regarding a delivery question. Without naming names, I can tell you that the vendor is a small business and I do a not-insignificant amount of business with them.
  • Autoresponders: What are they and how to use them
    An autoresponder is a piece of software -- either standalone or as part of something larger like a shopping cart -- which AUTOMATICALLY sends an email, or a sequence of emails when triggered.
  • Article Marketing Repurposing Strategy - Creating Information Products
    We all know the importance of keeping in touch with our ideal clients and prospects via frequent AND informative content. But that doesn't mean your articles, a.k.a. "informative content", should be relegated to your hard drive forevermore.
  • Are You Special or Just Another...?
    When most of us get into business, we look around at what everyone else in our industry is doing. If we're a bookkeeper, we look around at other bookkeepers. If we're a life coach, we look around at other life coaches. If we're a financial planner, we look around at other financial planners. If we're a virtual assistant, we look around at other virtual assistants. And then we do what they do.
  • 9 "Low Cost/No Cost" Marketing Tips & Techniques
    Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal?
  • 7 Simple Ways to Consistently Build Your Ezine List
    HOW do I build my ezine list? or How do I get more people to sign up for my ezine list?
  • 4 Ways to Build Your Ezine List Without Spending a Dime
    I want to cover the Top 4 ways I built my list. Each of the following items can be done without spending a dime.
  • 4 Requirements for a Successful Teleseminar
    Teleseminars -- presentations via telephone -- are the fastest way to build your ezine list as you share knowledge with those in your target audience. Before we jump into the "how", let's discuss the different types of teleseminars and why each is a valuable service you can offer.
  • 3 Simple Steps to Insure Your Clients Pay You
    You’ve done the marketing, you’ve filled your funnel and the phone starts ringing – you’ve got a new client! Now what? Whether you are a consultant, coach, virtual assistant or other type of service provider, it’s important to insure you start off your client relationship properly.
  • 3 Reasons Your Prospects Aren't Buying From You
    Despite what all the "instant gurus" may tell you about how you can generate millions of dollars of sales simply by purchasing their program and doing X, the reality is there's a system to building your business - whether online or offline.
  • 3 Common Mistakes That Could Lose You Ezine Subscribers
    We all get ezines, we all read *some* of them -- I just went through a "decluttering" process where I unsubscribed from about 10 ezines. All because they failed to meet my expectations. Unsubscribes typically occur as a result of one of the below; these are easy to correct and well worth the time involved.
Subscribe to my RSS feed Subscribe (Hot New Articles)

Add to My Yahoo

Add to Google Reader or Homepage

Add to My AOL

Sign Up for a Free Account or get more Information Here!
a blue bullet point Submit Articles
a blue bullet point Member Login
a blue bullet point Most Popular Articles
a blue bullet point Submission Guidelines
a blue bullet point Article RSS Feeds
a blue bullet point New Stuff
a blue bullet point About Us
a blue bullet point Site Blog
a blue bullet point Exchange Links With Us
a blue bullet point Add Our Button To Your Site
a blue bullet point Contact Us
a blue bullet point Privacy Policy
a blue bullet point Terms of Service
a blue bullet point Leave a Note
Bluehost.com Web Hosting $6.95

Vote For ABC Article Directory
at Top Article Directory List
 Free TopSite

Article Directory Toplist

Top Article Directory Sites


Enter your email address:

Delivered by FeedBurner


Get FREE, No Strings Attached, Up to Date, Newly Approved Articles from the ABC Article Directory by Email
























View blog reactions



Copyright © ABC Article Directory™ All rights protected. Script Services by: Sustainable Website Design
Use of our free service is protected by our Privacy Policy and Terms of Service




Ecological Hosting by Go Green Hosting

Powered by Article Dashboard