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Scott Metcalfe's Articles in Growth Topics

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  • How Selling is Like Romance: Why Nurture Marketing Beats Cold Calling Any Day!
    Nurture marketing, the art of keeping your relationship with prospects and clients vibrant and alive can be a rich source of revenue and referrals. Sadly, most folks who sell, business owners, entrepreneurs and salespeople spend far more time going on the "blind dates" of cold calling than they do keeping their existing romances warm, healthy and ready for a trip to the alter of new accounts!
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