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Sharon Housley's Articles in Business

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How Unique is Your Business? All business owners like to believe that their business is in someway unique or unlike any other business. At its core though, how different are small businesses really? Nearly all small businesses struggle with relatively similar issues. Webmaster and Small Business Resolutions Experts suggest that people should make lifestyle changes rather than resolutions. I am a bit more pragmatic. Tackle a task you know that you can succeed at. Do not bite off more than you can chew, and you will be one of the few who manages to keep their resolutions. Here are a few suggested resolutions for webmasters and small business owners: Reflections of 2006 and Predictions for 2007 For the most part in 2006, the world escaped Natures wrath, but people were far less kind to their neighbors. Again technology has brought the tragedies of war and the personal stories of families from the farthest corners of the earth, to the door steps of the west. Citizen journalism and Internet propagation has added a complex layer to the stories. Unique Selling Proposition Often businesses define themselves with what is called a unique selling proposition. Many businesses market their unique selling proposition to illustrate the advantages of their product or services. When trying to establish a unique selling proposition, it is crucial to find ways to differentiate and distinguish your business from your competitors, place emphasis on the positive differences between others in the marketplace. A Look at Slogans Let's take a look at slogans and how just a few words can say volumes. A slogan is a memorable phrase used in conjunction with a political, commercial, or religious advertisement. Slogans are used to convey a deeper meaning. Slogans can be used to elicit emotions, or the slogan might paint a visual image that implies something more.