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Stephanie Ciccarelli's Articles in Advertising

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  • On-Hold Messaging, Making the Most of a Captive Audience
    What do your customers hear when they call your business phone number and navigate come through your Interactive Voice Response (IVR) or when they are transferred to a different department?

    If the answer is silence, nothing at all, or passive "elevator" music, we need to assess how effectively you are marketing to and supporting your customers while they wait in queue to speak with a real person.
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