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Steve Weber A's Articles in Business

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Paychecks And The Rat Race - Are Looking at This Wrong? I recently met an old friend who was still in the same "rat race" that I was in before. I recognized in her all the symptoms that I used to have back when I was in the same situation. She was obviously burned out. In retrospect, I realize the biggest fear that I had of leaving the "perceived" security of a monthly salary was actually promoted by the monthly salary itself. I was boxed into my life by its exact dollar amount because of my monthly paycheck. I knew that paycheck was all I could receive; it was what all my time was worth. So I gauged my monthly expenses as pieces of what I was worth. And then realized that the thing I was so scared of losing was the exact same thing that was the biggest con of the rat race itself. Only people who have actually taken the leap can fully grasp this concept. When your worth is measured by the monthly paycheck someone gives you, it is very hard to see your full potential. You cannot help but equate your worth with the monthly paycheck you receive. You lose sight of what you have to offer the world when you measure yourself by your monthly paycheck alone. Once you are free from "the check", you start seeing how unreliable the measure was with respect to your true worth. Do not misinterpret me; the vast majority of nurses, teachers, and laborers are happy at what they do, even if they work for the check. But if you feel like that your true purpose and calling cannot be found in a job that simply offers you "the check", you may not be in your correct place in life. Listen to that voice and follow what it is you truly want. However, you must know that the life of an entrepreneur is not an easy one; things don't always go as planned. But once you are free from that bond, you may realize your true potential and take full advantage of it. And one day, you will discover that realizing everything you can offer to the world erases all the doubts and limits living for "the check" have created in your mind. Avoid These Internet Marketing Traps! How many of these are working against your success? 1. "I'm a failure" - Many people do not know how to handle failure. Failing is part of the game. You have to get used to it and take them as learning experiences. Most successful Internet marketers call them "tests", because that is what they do to you. 2. Too many new Internet marketers get stuck trying one thing. The chances of that one thing to work is pretty small, so you need more than just one thing at a time. This is especially true at the beginning stages when you are still finding what it is you do best. 3. If you cannot devote enough time to your success in Internet marketing just because your spouse has not yet bought the idea, well, you have to start getting your spouse on your side. You will need him/her. 4. Take stock of your organizational skills and fix some problem areas, if you find any. You don't want to be wasting time finding lost passwords or trying to remember where you saved something. 5. A lot of beginners think they can buy their way to success. Unfortunately, this cannot be done. There is no single product out there that will make you successful instantly. There are only products that guide and teach you, but in the end, you have to put all the pieces together. 6. Internet marketing success will be a very long road for you if you do not know how to create a simple and effective website, or if you do not have enough time to learn the basic skills. Your road to success will be a very long one. 7. Be careful of well-wisher's advice. Many of you have been told by a friend that getting ranked well in Google costs a lot of money; and many of you believe them because of who they are, and not necessarily of what they know about Internet marketing. 8. Put a list building strategy in place today! Even if you do not see a way to use a list yet, you eventually will. Don't think building a list is something you will start doing when you have attained success in Internet marketing. 9. For some reason, many of you refuse to sell anything you own. You only want to sell affiliate products. That is all right, but you may be putting blinders on to huge opportunities around you. Keep your mind open to all possibilities, even if it means selling something of your own 10. Spending too much, too early in the process (to earn a couple of bucks, here and there) is the top reason for failure. This wastes time that could have been allotted to learning the basic skills and concepts needed to succeed in Internet marketing. Look at the big picture. If you want to become successful a year from now, you will not reach that with profit-today schemes. Be honest with yourself as you read these again. Recognize what you need to improve. Remember Relentless Focused Action will bring you guaranteed success. Golf, Internet Marketing, and The Follow Through For Success I have to admit I've never played a real round of golf. However I enjoy watching it on TV; I appreciate the great talent it requires. If you watch enough golf, you will hear the term "follow through" brought up again and again. It's not that easy to understand why follow through is so vital for good results. After all, shouldn't the actions taken just before and upon actually hitting the ball be the most important? The ball has left the tee...who cares what happens afterwards? As any golfer knows, the above question is ridiculous; the follow through is vital! Take the concept of follow through and apply it to Internet marketing. Most of the beginning online marketers I work with initially believe that simply making a site is the key to success. I wish online marketing was that easy. Here is a real example of what I mean by "follow through" with respect to Internet marketing: One of my coaching students created a new page on his site for a fairly high traffic keyword. He researched the keyword well, wrote and optimized the content well, intra-linked the page with the existing pages, etc. The bad news is that Google placed his new page on their third page of search results for that keyword. The GOOD news is that Google placed his new page on their third page of search results for that keyword. Any day you go after a great keyword and can rank it on page three right off the bat, you did great! Now for the follow through! Placing your content on page 3 for a competitive keyword is Google's way of saying, "You did pretty well! Now give us a reason to move it to page one!" I told my student that he could probably get that page moved to page one in a month or two if he followed through with 3 or 4 article submissions linking to the new page, submitted the page to the top social bookmarking sites, create and submit videos to YouTube and other video directories with a well optimized description with the page's URL, and trying like heck to get a good back link or two from a related site (one-way links of course.) I told him if he followed through with those steps, it was all but guaranteed the new page would enjoy first page rankings within a few months. If he only made it to page 2, then repeat the entire process using more original content. There you have it! The next time you see Tiger Wood's beautiful follow through, let it be your reminder for doing the same with your online business. Building a Free Website There are a lot of websites offering free sub domain, and you can use those to create your own website. Making a free website is very easy to do and it is ideal if you are just making a site about yourself, love ones, interests and hobbies. On the other hand, if you are planning to use your website to earn money online, such as in internet marketing, then you are reading an article that will help you with your internet business before it even falls through. Beginners in Internet Marketing either surrender or realizes that making a free website does not bring success to the business. Below are few of many reasons why you don't want a free website: 1. Free Is Not Impressive If you are trying to persuade someone to buy through your website, you would definitely need to look credible enough, and there is no better way to start convincing your customers by making them feel safe buying though you. And how do you achieve that? Have an actual, genuine and decent website. When a customer drop by your website, and even type in your URL (www.freewebsite.com/yourbusiness or www.yourbusiness.freewebsite.com), imagine their dismay when they find out you have a free website. Your website will not look professional at all, and by the way, you just lost a customer! 2. Limited Features When you use free websites, your creativity is restricted to the functions available in that site. Many free websites do not provide beneficial tools to embed valuable scripts necessary to transact business online. Your website design will also be just like anyone else who uses the free website. That is horrifying! You should establish yourself well with your customers and be able to create a website which freely and completely describes your business with no limitations. 3. Starting With The Wrong Attitude If you are committed and determined to achieve the goals you have set in your Internet business, then show it. Start by investing for the right things, such as a website. For small monthly and yearly fees, you will be able to prove to your customers that you are not going anywhere with their money, and you will be able to stick long enough to succeed. Now that you have decided to have your own website, try not to make another mistake by hiring a website designer to create it for you. Here are another three reasons why you shouldn't hire someone else to do the hard work for you: 1. It's An Ongoing Process A website undergo a continuous changing and altering process. If you pay a website programmer or designer to do this for you, unless money is not an issue, this will certainly bring problems for you. You will undoubtedly be updating your website most of the time, might as well learn the process and save some $$$ along the way! 2. Not SEO-Foused Web designers are good in style; design; effects and they can make very presentable websites. Be that as it may, most of them still are not familiar with one of the most important aspects of a website: Search Engine Optimization. Search engine ranking in necessary so that traffic is diverted to your site, and not others who are competing for the spot. Most Internet marketers use social networking websites such as Twitter and Facebook to advertise their websites. These are "FREE" pages, yes, however they are found to be effective. Also, marketers do not rely on these pages to get customers, but just use it to gain more traffic. 3. Learning Experience If you are not aware of the ins and outs of website building, then how can you explain your vision to your designer? Moreover, no matter how you explain it, you may not get your desired outcome for your website. Another thing is you will not be able to accurately evaluate the designer's performance. How can you? You have no knowledge of the subject. Creating a website is not the easiest thing to do; but it can be learned and it can be done. If you are willing to put time and effort in it, you will be able to get a hold of it, slowly yet surely. Before going through your online business, understand how a website works and operates: study about it, search the web for related articles and videos or you can even ask your computer geek friends, family or neighbors. A lot of people today are smart enough to decide that they need to learn more about websites (without spending a dime for it!) and social networking. Learning is a continuous process, and skill takes practice and time to be mastered. Be patient, and soon enough you will be reaping your rewards from your Internet business.