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Steve Weber A's Articles in Search Engine Optimization

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Free Advice for Using Search Engine Optimization for Ranking Your Website Well in the Search Engines Free SEO Report There is a direct correlation between your online success and how well your site is ranked by the search engines. If your site does not show up on Google and Yahoo's first or second pages, your chances for success are slim to none. My Free SEO Report is the perfect starting point for beginning Internet marketers. The first mistake most new site owners make is forgetting that their number one job is not selling their products or services on their site; their most important job is Internet marketing! My Free SEO Report provides basic and free SEO help for insuring the best possible placements in Google and Yahoo. New sites fight an uphill battle for placement. Not only is proper site design and content important to search engines, but the number of one-way incoming links are also. Unfortunately, most new sites will have a long road ahead in acquiring these types of links. Therefore, as my Free SEO Report will instruct, optimizing the site in every possible way is the only means a new site has in achieving great rankings in the search engines. My Free SEO Report does not contain hype or any types of scams which are so prevalent in the search engine marketing arena. It contains simple and easy to understand tips and instructions about the basic components of a well optimized site which the search engines will favor. A huge mistake I see people making all the time is building their site, or having someone else build it for them, without knowing even the basics of search engine marketing. One can build an absolutely beautiful site with pages and pages of great information, but without proper optimization techniques the site is destined for Page 30 of a Google search...or worse! My Free SEO Report will teach you fundamental techniques which must be employed in your site's design before it will have successful rankings. These are not just skills; they are absolute requirements for achieving top rankings in Yahoo and Google! Do not risk beginning your site or writing one page of content until you have a basic understanding of what is required in order to take advantage of the FREE advertising the big search engines have to offer your site. Like many people, I was thinking of starting an online business when the Internet began booming. Although I took many wrong turns, I was able to find my way and now enjoy great success. SEO stands for search engine optimization. Although there are other Internet marketing methods, search engine optimization is by far the most used and the most important. The free SEO help I offer is not meant to be the final solution which will make your site successful. Good SEO practices will give your marketing efforts a solid foundation to grow on. Beware of Scams! There are many scams that would-be entrepreneurs fall pray to. These include such things as offers to "list your site with hundreds of search engines". This is a total waste of your money. Other offers include ways to "trick" the search engines into ranking pages higher. Many of these offers can get your site banned by the search engines. Google does not like it when you try to fool them! My free SEO help will, at the very least, steer you clear of scams like this. I highly suggest you order my free report on "The Five Steps in Building a Successful Online Business". This report answers many of the questions people have about starting an online business. I also suggest you spend time reading this entire website. It is full of free SEO help which can help get you started. There are no tricks or shortcuts that you can purchase. There are no "secrets" which only the big sights know about. There are no favors given to any sites just because they are an Amazon.com, Walmart.com, etc. My free SEO help offers you a foundation to build upon. There are many optimization techniques which must be learned, but the fundamentals of good SEO is simple. Content is King! Plenty of great content (text) is the most important component! The content must not only be very relevant to your site's subject, it must be completely original. You simply cannot copy other content from the web and paste it into your site. There are article sites which allow this but it does no good to count on duplicated content for getting your site ranked well. Your content must be original! Do not begin writing your content until you understand how to optimize it for specific keywords! Choosing the right keywords is an entirely different process, but keywords, content and optimization are all tied together! Hopefully, my free SEO help will show you how important it is to look at the entire picture before getting started. SEO is not rocket science, but it is more complicated than most beginning entrepreneurs realize. By the way, if you are having someone else build your site, they MUST have knowledge of search engine marketing. There are design details which must be addressed while building the site for it to be search engine friendly! Please take the time to educate yourself with respect to Internet marketing before you begin. Hopefully, my free SEO help will give you a head start. Site Checklist For Good SEO Here are a few simple checks to make sure your site has the best chance with the search engines. 1. Title Tag - Is the title of each page unique? The keyword that page is optimized for should be at or near the beginning of the title. Make the title short and to the point. "Leather Dog Collars" is much better than "Our Leather Dog Collars are High Quality". 2. Meta Tags - If you use Meta keywords, make sure you ONLY have keywords listed which are relevant to THAT page. Do not use Meta keywords which are not found on the page. Usually the meta keywords should only be the keyword, and the forms of the keyword which the page is optimized for. Example: leather dog collars, dog collars, collars, leather collars. Google gives meta keywords no relevancy now days; but if you insert non-relevant keywords to that page, they may consider it spamming! 3. Affiliate Links - DO NOT put affiliate links on a brand new page which has not been indexed yet by the search engines. When you do put affiliate links on, only put one or two per page...at most! The last thing in the world you want to do is give Google any thoughts that your page might be a part of an "affiliate site". 4. AdSense - I do not even put AdSense on a new page until it is indexed by the search engines. Google would not care of course, but it is thought other search engines may. You DO NOT want to look like a "made for AdSense site" (MFA). 5. AdSense - When you do have AdSense on a page, is there a LOT more content than ads? Remember, less is more when it comes to how many AdSense ads to put on a page. In almost all cases, lower numbers of ads mean a higher CPM. 6. Linking - You linking structure needs to be sound. Text links are MUCH better than image links for your navigation and other internal links. The anchor text of each link should be very descriptive (with the keyword of the linked page if possible) as to what the linked page's topic is. 7. Simple Design - Keep your page simple and clean! DO NOT try to impress people with your web design skills! Easy to read information is what people want - not sound or flashing graphics. 8. Trust Factor - If you are selling ANYTHING, even affiliate products, the trust factor will make or break you. If your site does not look trustworthy, people will not stay long enough to click anything...much less buy anything. Make your site as personal feeling as you can; put as much of "you" into it as possible if you are asking people to buy anything. 9. Home Page Links - For indexing reasons, make sure all links back to your home page are the full URL. Instead of just using "index.htm", the link should go to http://www.YourDomain.com. 10. Google Webmaster Tools - Be sure to register there and specify that you want all references to your domain to resolve to the www version. In other words, if Google sees a page out there with a link to your site, but the page used yoursite.com instead of www.yoursite.com, Google will know that you want them to only consider the www.yoursite.com version of your address. Otherwise duplicate content issues can arise. 11. Site Map - Go to my member's page and input your domain's address into the site map creation tool I have linked to there. Generate a text file site map. Follow the instructions at Google Webmaster Tools for letting Google know about your site map. 12. Duplicate Content - Is there ANY chance that ANY of your content could be considered duplicate? Run any questionable pages through www.copyscape.com. If CopyScape finds duplicate content, so will Google. 13. Internal Linking - Internal linking is also important to Page Rank. Be sure that all your pages link to each other from within the content of your various pages. Having the same navigation bar on each page linking to all the same links does not count. Google discounts the links found in a common navigation bar. However, if you have links to your other pages here and there from within the content of pages, that will help your page rank status. 14. Submit Your Links - There is no need to submit your link directly to the search engines. It means far more if the engines find your link out there on a page they already have indexed. Therefore, use my list of directories on the members' page as a starting point for submitting your site to relevant categories of as many high quality directories as you have time for. Also, start writing articles for such places as ezinearticles.com, etc. Include your sites link in the article's bio section. 15. Keep adding pages of content to your site on a regular basis!