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Sue Currie's Articles

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Niceties in the Noughties Are manners and business etiquette still relevant in the 21st Century? Lessons Learned from a TV Appearance If you have the opportunity to be interviewed on television, then grab it, as it is very worthwhile and may help promote your product or service. But if you're not sure what to do or say, then take a look at Lessons Learned from a TV Appearance. Create Website Publicity Buzz Having a online presence with your own website is mandatory these days. But your website needs to be more than just an online brochure. Read tips on how to promote your website. Shine by Dressing for Success Is dressing for success appropriate in today's business world? Does what you wear truly reflect your personal brand and the image you want to portray? Media Interview Success Being asked to do a radio or television interview can be a daunting prospect. But if you prepare well and are aware of how the media works, the process will go quite smoothly. Word of Mouth Publicity Word-of-mouth is a powerful publicity tool. You can create awareness of you and your business by knowing a few PR techniques. Publicity is a great way to build your brand. Is all Publicity Good Publicity? The power of the press can often make or break a business. But often people think that any publicity at all is better than none. Beware...your personal brand is at stake. What is Public Relations Public relations is an essential part of the marketing mix for your business. But what is PR? Is it publicity? Choose Colours to Shine Choose the right colours to wear to help reinforce your personal brand and let your true personality shine through. The Power of Personal PR Personal public relations plays big part in business success. People want to do business with people they like, so it is those "personal" relations that are just as important as traditional media PR. PR is More Than Just Publicity Most of us are aware of how effective it is to raise awareness of our business through the media. Getting publicity can create profits. But there's more you can do to create awareness of who you are and what you do. Read more. Communicate Clearly to Connect Do you think it’s easier to write an email rather than pick up the phone and have a real conversation? Well you’re not alone. When we’re busy working at our computers all day, generally alone, it’s easy to lose the knack of easy conversation. Here's a few tips to get talking again. Top 10 Tips to PR Success Publicity is a very effective method of creating awareness of you, your product or service. Read how you can can get your message out through "word of mouth" promotion. Shine Through Your Personal Brand If we want our business or ourselves to succeed, we need to be in personal alignment with what our company represents. Not everyone loves their job "' but boy does it help if our personal aims, vision and values are in alignment with what that organisation represents. Send a Media Release to Stand Out and Shine Publicity and gaining media exposure is a very effective way to create awareness of your business. Read why you should send a media release. Do it Yourself Marketing Read how a mix of marketing and communication will help build your business. Business Shine The art of wining and dining in the business environment needs to be considered for business success. Learn more about appropriate business manners and etiquette to help you stand out and shine in the corporate environment. Build Brand, Buzz and Business through the Power of the Press Learn how to use the power of the press to build awareness and create some buzz for your business. Brand You to Stand Out and Shine Your personal brand needs to stand out and shine. It's not just your logo that represents your company...so do you! Read how to define your personal brand and image.

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