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Sue E White's Articles in Internet Marketing

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Affiliate Marketing - How Does It Work? This article will help you understand what affiliate marketing is and how it can generate additional income for your home-based business. It describes the types of affiliate marketing programs and their benefits. Increase Leverage For Your Online Business By Re-Purposing Your Content Most of us were probably first introduced to the concept of leverage as we explored the wonders of the Teeter-Totter in our schoolyard or at our local park. We quickly learned that if we could change the location of the weight (thus effectively modifying the length of the lever relative to the pivot point), we could easily lift children who weighed a lot more than we did. Re-purposing allows us to make similar shifts in the world of internet marketing. Achieve Leverage For Your Internet Business By Re-Using Content The Wikipedia dictionary defines, leverage is "A force compounded by means of a lever rotating around a pivot" and "By extension, any influence which is compounded or used to gain an advantage." The latter part of that definition is the most relevant for affiliate businesses. The Value Of Leverage For Internet Marketers Leverage is the ability to achieve a considerable gain from a lesser investment - whether that investment is time, effort or money. We generally think of leverage as the mechanical gain that results from using a lever. In fact, Archimedes once stated, "Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.