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Theo Swan's Articles in Link Popularity

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The Importance of Link Popularity - Do or Don't Gaining high link popularity is perhaps the single most important factor when trying to reach the top page on the major search engines. It appears all the large SE’s are using link popularity as a way of calculating the importance of a page, thus giving it a higher rank. The Hazards of Reciprocal Linking – Common Pitfalls and Ways of Avoiding Them When using various link exchanges to improve your link popularity, you always need to reciprocate. According to many SEO gurus, linking to sites without relevance can actually damage your own search engine rankings, but if done correctly, the gain is much higher than the potential downside. Gaining Link Popularity From Exchanging Links – 3 Easy Ways When using various link exchanges online, you need to think about how you are going to maximize the return of your efforts. There are many, different types of services, all offering some form of link exchange – more or less automated. Not all exchanges produce the same quality links, nor do they have the same features. In order to choose service, y