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Toby Marshall 's Articles

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The Hunt For Green Apples Imagine a giant fruit and veg market supplying a major city. One that works really badly. Totally sucks. Secret Commissions and Cane Toads Corruption hunters follow the money trail. They learn who benefits. They explore how far the corrupt will go to protect their scams. The Recruitment Market Place and Why it Sucks The recruitment industry may be inefficient and charge huge fees, but it’s only a small industry - surely it can’t cause billions of damage to our society? Top 10 Questions to Ask your Recruiter There are many, many questions you need to ask, to find a good recruiter. Ask them the hard questions. After all, these are the people who are going to find the individuals who will drive your organisation forward. Would you give that task to just anyone? Ask them: The Eight Steps to Building Your Powerful Employer Brand Employer branding is becoming increasingly important in strategic decisions. There are several global trends driving the increase, and some may require you to rethink your employer brand. How to Quickly Get to the Essence of Your Employer Brand "If your employees love working for your company and buy into your employer brand, they will be your best advertising." Nigel Barcham. Cold Calling or Consulting: No Time for Both Virtually all training provided to recruiters is about cold calling and transaction selling. It’s the focus of nearly every recruitment conference I’ve been to – ‘how to get your billings up’. This Rant will help outsiders understand how the industry got to its appalling state. Industries, like Fish, Rot From the Head Down All professions have their experts - senior practitioners who speak at conferences, train, and provide coaching. What they say and teach affects the whole industry and sets ethical and professional standards. 9 Tough Questions for Recruiters Recruiters are primarily sales people. Most are persuasive and present very plausibly. The Talent Scarcity Myth Most business people believe there is a talent crisis.