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Willie Horton's Articles in Business

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Even More Strategies for Effortless Business Success You can either have a normal business or you can create an exceptionally successful business - effortlessly. In my two previous articles on the subject, I discussed how one might define success and how, then, one sets out to achieve that success. Now, I discuss the most important aspect of business success - focus. Abnormally successful people are single-minded and abnormally focused, not on their goals, but on the task in hand, the here and now. Strategies for Effortless Business Success Too often, business planning and strategy follows a predictable line of normal thinking - whereas, psychological research proves that normal thinking is completely ineffective! Not only that, normal people - and, consequently, business teams are dysfunctional. Here are four simple ideas - that have worked for senior business people over the last thirteen years - to enable you adopt a business strategy that will see you achieve abnormal success.